With the sudden rise of food delivery services, I was approached by two brothers in the dining industry, with an idea to create a brand for a quality to-go style burger restaurant. The idea behind the design is to create a sense of nostalgia while still giving off a modern feeling. Below you’ll find my process for the creation of the Fuzzies Burgers brand.
Process.
A stylescape is a design tool that expresses and steers the visual language for a project.
The stylescape design is based on Synthwave/Retrowave vibe, mixing new and old. This is a bold, neon color heavy, new, fun, playful, nostalgic feeling brand.
* These images are curated and were not designed for Fuzzies, they are simply representations of a style direction.
Logo Icon Sketches.
A logo’s job is to identify not explain. It’s not meant to explain what the business does, it’s purpose is to make sure your company is identifiable.
When coming up with ideas, my main focus is for the logo to work inside of a circle, since the main living area for the main logo / icon will be for social media and for marketing purposes.
I also included some type studies along with the icons.
Vectorizing.
The next step is to bring our ideas into the digital world.
Style guide
Coming soon.
Much more coming in the near future. Fuzzies Burgers opening soon in the Baltimore, MD area.
photo: unsplash
photo: unsplash