Deluxe Modular
UI/UX Web, Design, Photography, Videography
My role at Deluxe Modular was essential to the early development of the construction start-up. I was brought on as a Creative Designer to over look all aspects of design from everyday graphic needs like power points, business cards and documents, to more involved projects like branding, marketing videos, infographic animations, on-site photography, and updates to the website to name a few. I was hired as a full-time, remote employee, traveling to the plant in Pennsylvania and their offices in New York whenever needed on site.
Deluxe Modular was in a stage of early development when they approached me for assistance in their creative department.
Below are some examples of my design contributions.
* All photography is my own.
UI/UX Web
Part of my creative role at Deluxe was to advise and improve the page structure and overall organization of the website, mainly the navigation. I also made improvements to the design of certain form pages which were later added on, while still maintaining the overall look and feel of the website. Below is an example of UI elements I created for uploading files to the website. I also included a mockup of an email opt-in form I created.
Construction Simplified
Great effort went into the creation of Construction Simplified. The video is meant to serve as an overview / introduction to the company. My involvement in this project began with conception all the way to the end.
I captured video of the Deluxe Modular facilities and the on going projects to serve as b-roll to the narration. Finding a good voice actor to match the style of the envisioned video was crucial to capture the attention of the right audience.
Apart from capturing video, curating audio and stock footage; I also created all the animations, created the thumbnail, mastered audio and much more.
Photography
